Blazing the trail for today’s online animated e-card generators, the DFILM Moviemaker’s launch attracted hundreds of thousands of users and garnered write-ups in such publications as Newsweek, The New York Times, and Wired magazine. The game enabled users to create and send animated movies with customized dialog, characters, plots, backgrounds, music and opening titles. CONCEPT Bart Cheever, Ben Rigby, Ardith Ibañez Nishii UX Ben Rigby + Ardith Ibañez Nishii UI DESIGN Ardith Ibañez Nishii ENGINEERING Ben Rigby ILLUSTRATIONS + ANIMATIONS Ardith Ibañez Nishii + Nic Cowan