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I have a 25-year career working with global brands across a wide variety of industries — consumer electronics, software, food and beverage, hospitality, fashion, beauty, health and wellness, outdoor gear and apparel, and entertainment.



2012 - present

For the past 9 years, I have been working in-house at Belkin International, developing marketing assets for global product launches and corporate communications for the Belkin, Linksys, and Wemo brands.  I take pride in the process improvements and relationship-building that I have influenced within the creative team and between cross-functional departments to ensure cohesion and effective storytelling across consumer touchpoints.

Belkin Brand Video

Creative Direction 

Ardith Ibañez Nishii + Becky Poynton


Lee Gardner

Mally Beauty

2008 - 2012

One of my favorite clients has been Mally Roncal.  She is an inspirational Filipina-American entrepreneur, positivity preacher and celebrity makeup artist to Beyoncé and countless stars.

I oversaw and coordinated the complete overhaul of both the front-end design and back-end functionality of Mally Beauty's second-generation website with a team of less than 5 people in under 7 months.  The site relaunched with 400+ pages of content, 70 beauty products, and 189 SKU’s.  Working with Mally was such a joy that I eventually joined the Mally Beauty team to produce, direct, and edit 100+ blog videos and assist with weekly updates to the site content.



2005 - 2006

I created a variety of animations and promotional materials for AOL and various sub-brands.  Leveraging existing designs and assets, I generated a plethora of ad banners, including animations which were broadcast on the Reuters building in Times Square, New York City.


I also illustrated concepts for a guerrilla marketing flyposting campaign to promote AIM Talk along with concepts for internal team t-shirts for various AOL Radio stations.

The North Face

1998 - 2002

My former design studio, Akimbo Design, in collaboration with Fort Point Partners, launched the first 2 websites for The North Face.  My business partner and co-founder, Ben Rigby, and I enjoyed a 4-year partnership with this iconic outdoor brand, helping them expand their online presence and bring their product stories to life.


I immersed myself in all aspects of the product portfolio and company history. Beyond meeting with merchandising managers, product development designers and pro athletes, I used and tested many of The North Face products to gain firsthand knowledge of an end user's needs, pain points and overall journey while interacting with the brand.


W Hotels

2006 - 2007

As an Art Director for the NYC agency, RDA International, I worked on several online campaigns for the W Hotels to advertise special events, sales promotions and specific properties.


My illustration skills also came in handy in developing storyboards and launch campaign concepts for their spin-off property Aloft Hotels.

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