The North Face
1998 - 2002
My former design studio, Akimbo Design, in collaboration with Fort Point Partners, launched the first 2 websites for The North Face. My business partner and co-founder, Ben Rigby, and I enjoyed a 4-year partnership with this iconic outdoor brand, helping them expand their online presence and bring their product stories to life.
I immersed myself in all aspects of the product portfolio and company history. Beyond meeting with merchandising managers, product development designers and pro athletes, I used and tested many of The North Face products to gain firsthand knowledge of an end user's needs, pain points and overall journey while interacting with the brand.