I am Ardith the Ardith.
I am a seasoned Los Angeles-based creative leader who literally and figuratively wears many hats. I am deeply committed to promoting wellness, inclusivity, and belonging in all aspects of my life and am eager to partner with individuals, brands, and organizations daring and caring to do the same.
Let's team up to bring joy, creativity, efficiency, and positive change to your projects.
Photo by Jason Flynn
I follow these same steps.
01
Find the Why
This is the North Star. As with any goal, it helps if it's S.M.A.R.T. — specific, measurable, achievable, relevant, and time-bound. "Make it pretty" is not specific enough. ¯\_(ツ)_/¯ That goal doesn't even fly when I'm my own client.
When the project gets off-track, the Why — a concrete and well-defined goal — will save us every time. Without a specific purpose, be prepared for potentially costly random meandering.
02
Understand the Who
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Who are the people using whatever you're creating? What do we need to do so that we can see them as real people?
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What do they need? What do they care about?
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Where, when, and how will they be using your creation?
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How will we know our solutions are solving the right problems?
03
Be Curious
Each project is a new learning opportunity. Immerse yourself. Don't assume that this is "just like that other project" even if the client says so. Even if you were the one who created "that other project." There will be something new in Step 01 or Step 02 that could result in the difference between ok and revolutionary.
Beyond your target audience, listen actively to your stakeholders and to your team. It's impossible to please everyone, but having empathy for other people's concerns and respect for their ideas, lives, and backgrounds will enable smoother collaboration.
![Happy Filipino AMERICAN HISTORY Month!
“Filipino Americans are the second-largest Asian American group in the nation and the third-largest ethnic group in California, after Latinas/os and African Americans. The celebration of Filipino American History Month in October commemorates the first recorded presence of Filipinos in the continental United States, which occurred on October 18, 1587, when “Luzones Indios” came ashore from the Spanish galleon Nuestra Señora de Esperanza and landed at what is now Morro Bay, California.” [Source: http://fanhs-national.org/filam/about/]
I did this illustration back in 2004 with my sister to honor our grandfather who trained in Filipino martial arts back in the 1940’s. Arnis, also known as Kali or Escrima, is weapon-based fighting (sticks, knives, improvised weapons), but also includes hand-to-hand combat and weapon disarming techniques. If you do a search on “Filipino martial art in the movies,” you’ll find it featured in movies like THE BOURNE IDENTITY series. 🇵🇭🇺🇸💪🏽🥢🗡️🖊️👊🏽🤩
#october #filipinoamericanhistory #fahm #arnis #kali #escrima #filipinomartialarts #filipino #filipina #filipinx #pinoypride #pinapride #filipinopride #filipinapride #family #love #lolo #vectorart #vectorillustration #adobeillustrator](https://scontent-sea1-1.cdninstagram.com/v/t51.29350-15/384985670_1067302944679874_734619585703577593_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=109&ccb=1-7&_nc_sid=18de74&_nc_ohc=p3n0OHTGWHMQ7kNvwFSHJTb&_nc_oc=AdnwOU1u6c_pIa_jM3osLXwI7HJjLikevZuykmGDojcttn8Fp7q9JI9eELJ75nQzz5Q&_nc_zt=23&_nc_ht=scontent-sea1-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=ZvajP5nJ2pFTf8vPvp7BhA&oh=00_AfGQik1WECVphXg8QQxRPN5BE-476yg5aRuQhsGdIeg25g&oe=6812CF19)
